SELLERS
A step-by-step guide to selling your home
SELF-REPRESENTATION, ASSIST TO SELL PROGRAM OR A REAL ESTATE COMPANY?
There are several options available when selling your home: self-representation, an assist to sell program, or a real estate company. Self-representation is the least expensive option but it is also risky, inefficient, time-consuming, and less effective. Assist to sell programs are also cost-efficient but lack the resources, network, and services that real estate brokers offer - and are therefore less effective and potentially more costly in the end. It is to your advantage and in your best interest to partner with real estate brokers to sell your home for the best possible price and terms. National Properties agents are fully committed professionals, have access to a wide variety of resources, and have the skill and experience to achieve the highest price possible for the sale of your property.
If you choose to partner with National Properties, this is a glimpse of what to expect in the process:
STEP 1: PRE-LISTING
DEFINING YOUR OBJECTIVES:
QUESTIONS FOR YOU TO CONSIDER
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What is your motivation to sell?
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What is your timeline to move?
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Where are you moving?​
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What is most important to you (for example, quick close, rent back, cash offer)?
UNDERSTANDING THE MARKET:
QUESTIONS TO ASK YOUR BROKER
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Are we facing a seller’s or buyer’s market?
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Look for local factors may impact the sale?
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What are the results of your analysis of mortgage interest rates?
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What are the results of your analysis of active, pending and sold transactions?​
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What are seasonal considerations?
STRATEGIC PLANNING
QUESTIONS TO ASK YOUR BROKER
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What are the features and benefits of the property?
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What are the key differentiators compared to other homes on the market?
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Does the home need renovations or repairs, such as...
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a new coat of paint?
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lawn and landscaping improvements?
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roof, plumbing and electrical system updates or repairs?
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carpet or other floor coverings replacements or repairs?​
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What local assets are available in the neighborhood, such as schools, shopping, parks, transportation, and so on?
STEP 2: LISTING DETAILS
CONTRACTS
AND OTHER PREPARATIONS
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Complete property improvements
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Engage staging consultant
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Schedule photography
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Complete any property disclosures
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Define launch timeline
MARKETING PREPARATIONS
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Plan traditional advertising
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Develop digital marketing plan
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Develop social media campaign and strategy
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Plan broker network exposure
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Develop showing strategy
STEP 3: LISTING GOES LIVE
MARKETING LAUNCH
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Showcase the property
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Attract and qualify potential buyers
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Monitor interest
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Respond to changes in the marketplace
NEGOTIATING STRATEGIES
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Secure written offers
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Analyze the merits of each offer
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Strategically respond to offers
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Negotiate to optimize price and terms
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Facilitate multiple offer process and back-up offer strategies
STEP 4: OFFER IS ACCEPTED
ESCROW PROCESS
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Complete and deliver disclosures
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Accommodate inspections
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Monitor contingency periods
CLOSING
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Prepare transfer of possession
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Complete final documentation and walk-through
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Finish the closing and celebrate
SELLING YOUR HOME DOES NOT HAVE TO BE STRESSFUL. WE'RE HERE TO HELP!
If you choose to partner with the highly experienced professionals at National Properties we can ensure that our process will ease your stress and we are confident that your property will be sold at a competitive price. It takes knowledge, skill, and endurance to coordinate all the moving parts, interpret technical details, and succeed in negotiating the best possible deal for you in a highly demanding market. We are geared for today’s fast-paced market and will give you the peace of mind you need through every step of the process.
